Yamaha to Tap Rural Market : BikeAdvice |  |
- Yamaha to Tap Rural Market
- Honda Aims 60% Market Share of Indonesian Two Wheeler Market
- Bajaj Pulsar 150 DTSi Ownership Experience by Nalin
| Posted: 19 Sep 2011 06:05 AM PDT
Original Source: Yamaha to Tap Rural Market from BikeAdvice.in Yamaha has been a successful model in the urban market in the recent days following the success of its bike in the 125 cc and in the 150 cc category. The company is now interested in tapping the potential market in the rural India by launching more exclusive models at price which are more affordable.
India Yamaha Motor Pvt. Ltd, a wholly owned subsidiary of Japan's Yamaha saw a sales figure of 3.8 lakh in the year 2010 and is working on a target of selling 5.2 lakh units this year. Mr. Roy Kurian, India Business Head of Yamaha Motor said, “Currently, about 40 per cent of our sales come from rural areas and we want to increase this further in the coming days” PTI. He then announced the fact that the company is interested in launching more models with an affordable price tag. Apart from launching more models for the rural India, the company is also interested in strengthening its dealer network across India, especially in Tier III cities. Mr. Kurian also said, "Currently, we have around 400 dealers and plan to increase this in the coming days.” To mention about the models of Yamaha which shows significant sales figures in the rural market, he uttered the names of the Crux and the YBR 110 models. . “Our main product, the Yamaha Crux, is well accepted in rural markets and the YBR 110 also contributes significantly to our sales,” he said. Apart from rural market, the company is also interested in increasing the demand for its products in other segments as well. In the deluxe segment, it is eying to increase a 20 per cent market share and a 15 per cent market share in the premium segment. The premium segment, presently holds 10 per cent share. The company has two plants with an installed capacity of 6 lakh units. One in Surajpur, in the state of Uttar Pradesh, and the other one in Faridabad, Haryana. Yamaha also has plans to further strengthen production to another 1 million units by the year 2013. Will the company succeed in this new venture? Share your thoughts with us in the form of words. Regards, Related posts: |
| Honda Aims 60% Market Share of Indonesian Two Wheeler Market Posted: 19 Sep 2011 05:42 AM PDT
Original Source: Honda Aims 60% Market Share of Indonesian Two Wheeler Market from BikeAdvice.in According to news reported by Reuters, Honda Motor Corporation of Japan, aims to increase its market share in Indonesian two wheeler market to 60% in the next few years. On the back of achieving this market share, it has expanded its annual output capacity to 4.3 million units in this July from 3.5 million units at the end of last year. In the year 2010, Astra Honda (50-50 joint venture between Honda Motor Corporation Japan and Astra International of Indonesia) sold 3.42 million units in the total market of 7.6 million which gave it market share of 42.77% for the year 2010. The current expansion will help Astra Honda to achieve 53% market share of Indonesian two wheeler market which is expected to clock 8.1 million units for the year 2011.
Commenting on the Honda's ambitious target Yusuke Hori, president director of PT Astra Honda Motor said that the company is expecting the demand to grow continuously and to reach 10 million units within the decade and by that time the company wants to have 60% market share. He also added that to pace up with demand the company needs to expand its production facilities in less than two years down the line and the company can produce more than 5 million units with full overtime usage of current production facilities. Yusuke Hori was appointed by Honda Motor Corporation back in April 2010 to Head Astra Honda operations. The appointment was a result of Yamaha's leadership in Indonesian two wheeler market for few months in the beginning of 2010 which was result of expansion in market share of automatic transmission models from 4% in 2005 to 45% in the 2010. Currently, Astra Honda has 1.2 % more market share compare to its arch rival Yamaha Motor Corporation of Japan (Yamaha Indonesia Motor Mfg. in Indonesia) which has more than 41.50% market share of Indonesian two wheeler market. Astra Honda has expanded its production facilities as it was being the main reason of lagging behind Yamaha for few months. Indonesia is world's third largest two wheeler market after India and China. It has continuously grown at double digit rate from past few years and is expected to grow at the rate of 15% for next few years. India's TVS Motor and Bajaj Auto is targeting to expand aggressively in this market but currently both the companies have negligible market share in Indonesian two wheeler market. - Mahavir Kothari Share on FacebookRelated posts: |
| Bajaj Pulsar 150 DTSi Ownership Experience by Nalin Posted: 18 Sep 2011 09:02 PM PDT
Original Source: Bajaj Pulsar 150 DTSi Ownership Experience by Nalin from BikeAdvice.in Hi, Call me Nalin Manoj a.k.a RAZOR. Born Lankan been in India for the last 13+ years for education and now working as a professional. I’m known to be a born biker, I guess that is because my mom loves bike race even though she didn’t know much about it. She used to tell me that she was awake a lot of nights watching bike races, even when she was pregnant with me inside.
Dream came true. Alright I give up the suspense. It was the Bajaj Pulsar 150 DTSi. This was the first of the, DTSi engines launched by Bajaj in India, with an 18 liter tank and 3 liter reserve (HUGE). 12.9 BHP bike with the analog meter console and of course the manly look with the all new Head light assembly with pilot lamps. I Love the bike so much. The ride came to me on the 14th of July 2004. Trust me the engine was so damn good that I felt the king of the Road. You wouldn’t believe if I said that was my first ever motor ride ever since I was born. I never had a ride on any friend’s bikes. I just had a cycle before that a Top gear Y series with 24 gear ratios with mono cross of course. Imagine if you were fed after a long starve. How would that feel? That is how I felt that time. I still have the same sensation today when I take a short ride on it. It’s a lovely bike. It is now 7 years old and you wouldn’t believe it if you see the picture or the bike. I used to race for 2 years with it. It had a K&N filter on it, a speed throttle, and a diffuser to kill the ears of people around. It was a perfectly tuned engine. The bike could beat the custom 180cc DTSi’s. I had an increase on pick up and acceleration but lost a lot of kilometers because it drank my fuel. I still managed to get 42 kmpl. No one can handle the bike except for me. My friends had taken it for a ride and landed kissing the road. One of the pictures would describe it. But touch wood never happened to me so far. And now the bike has become the old savvy. I have rehabilitated the bike back to its custom form. All extra’s removed except for the rear tyre. Of course as usual there are some hiccups with the bike. First thing’s the rear tyre of the Pulsar 150 DTSi. For more mileage Bajaj decided go with the 90/80 18″ size. I was forced to change it to a 120/80 17″ sized MRF Zapper. Looks mattered to me allot. I had halogens which drank my battery so had to change the battery since my auto ignition stopped working after the halogen lamps were installed. And the worst part is the Gear box, if you know what I mean. It was the worst gear box. It fails every 6 months. I had this instance where the first fell and then directly to the third with a neutral in between. Oh damn I lost my second gear. Now I have it replaced with the new gear assembly which is quite good. Have you ever spent a few minutes talking to your bike? This might sound stupid but should know the fact that the bike has your life on top of it. I spend at least a five minutes alone with my bike every day. I talk to her about how she has been on road and on the race, etc.; it kind of builds the bond and the belief with your ride. You’ll feel the ride in you when the adrenaline pumps inside you. You’ll have the best control in you. Try that people. It sure works for most, trust me on this! I have spent a 72000+ kms on it now, in the last 7+ years. And it at times hurt, that I can’t take that baby as I did before because of my new ride, the speedster Yamaha R15 Black. He is the new kid in town under spot lights, annoying all the other chicks. I meant the bikes, lolz. But still there was this situation where I had to sell my pulsar to get the new ride. But the bond between me and my pulsar which I call the “RAZOR”, stopped me from doing that because I’m not sure if the next owner of the bike would love it as much as I did. So I decided to wait for some more time to save that money from my pay to get the new ride. I’m now a happy rider with the classic pulsar 150 DTSi with (48kmpl for the price of petrol today), and the new speedster Yamaha R15 (haven’t named it and suggestions are welcome). R15 Review next season. And hey that is my mom on my new ride. She is an awesome mom. Remember guys ‘n gals: It is never wrong to ride with precaution. Wear helmets and have control before you speed up. Nalin Manoj Share on FacebookRelated posts: |
”We have so far seen good sales in urban areas, mainly in the big cities, due to our image as a premium bike-maker. Now to further accelerate growth, we will strengthen our presence in rural markets,” India Yamaha Motor National Business Head Roy Kurian told PTI.
I’m inspired to bikes by all those stories she told me. And now I own two of the best bikes in their make. I was 17 years when I got my first bike. We were actually on our way to buy a moped for me to go to school on the 24th of May 2004 just after my Birthday on May 16th that year. It's supposed to be my Birthday gift. But you know what? Magic is true man. There was this bike which came like a glance and stood right next to our auto rickshaw in which me and my mom were on the way to the Motor bike showroom. I always dreamt to have a geared bull with me to rip the streets. And my mom just asked, are you sure you are okay with the moped. I said yes. And she asked what about this one right next to us.| You are subscribed to email updates from BikeAdvice.in To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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