Friday, September 30, 2011

Honda Opens Third Plant at Narasapur : BikeAdvice

Honda Opens Third Plant at Narasapur : BikeAdvice

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Honda Opens Third Plant at Narasapur

Posted: 30 Sep 2011 10:25 AM PDT


Original Source: Honda Opens Third Plant at Narasapur from BikeAdvice.in

Honda Motorcycle & Scooter India (HMSI) is planning to ramp up its production capacity to four million two wheelers a year from mid of 2013 when its third plant starts functioning in full swing.

The company will be opening its third plant at Narasapur which is located 52 km from Kolar district.  This is likely to boast of an installed capacity of 1.2 million bikes and scooters per annum. Honda is investing INR 1,350 crore in this plant and will be employing a workforce of 3000 people. The plant will be set up along 96 acres of land.

Mr.Takashi Nagai, Tapanese maker Honda Motor Company’s Operation Officer for South West Asia and Mr Keita Matsumara, the President & CEO of HMSI participated in the ground breaking ceremony of the plant. The Chief Minister Mr D.V. Sadananda Gowda and the Union Minister for Railways Mr K.H. Muniyappa were also present at the plant site.

HMSI currently produces 2.8 million two wheelers per year. If split up, it is 1.6 million at the Manesar, Haryana plant and another 1.2 million at Rajasthan’s Tapukara plant.

The plant in Tapukara manufactures both two wheelers and Honda cars as well. When Mr. Nagai was asked if this plant would also manufacture cars here, he was non – committal and did not answer to the question. This means that there are chances for the company to assemble or even manufacture cars apart from two wheelers.

Here, we've an interesting news to share with our readers at this point of time. Mr Keita Matsumara said that there are atleast three to four models which will roll out during the next year. During the previous year, the material costs shot up to as much as 15 per cent for the company and hence he did not rule out its impact on some of their two wheeler prices.

India has always been an important market for Honda even more the company independently entered India by the name of HMSI. India is Honda’s second largest motorcycle buying market next to China. "The South is a big market and we need a southern base," he said.

According to Business Line, 'Honda would focus on the meeting the domestic demand. Local sourcing at 70 per cent was mostly from the North and the West; the Narasapur plant would also attract another 15-20 ancillary units and increase sourcing from the South, he said.'

The opening up of this plant is in a way, a good news for customers. This plant would reduce the waiting period for the Activa scooters and Unicorn bikes. The Activa is facing a three months waiting period and the Unicorn, in most of the places faces a sever six months waiting period.

Last year, HMSI revved up the company's sales by 40 per cent by selling 16.5 lakh units in the domestic market. Also, it is to be mentioned here that the domestic market grew at 30 per cent year on year.

Regards,
M.Naren.
Author – BikeAdvice.in

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Royal Enfield Now Targets Latin American & ASEAN Markets

Posted: 30 Sep 2011 10:09 AM PDT


Original Source: Royal Enfield Now Targets Latin American & ASEAN Markets from BikeAdvice.in

Royal Enfield is on a global expansion spree to mark the brand's presence across the globe. The Chennai based company is determined to see its share in the global business market double to another 10 per cent in terms of total volumes by the year 2015.

"This is the best way going forward. At present, we only export five per cent of our output but plan to add more countries in the coming years," said Mr. Shaji Koshy, Senior Vice President of Sales & Marketing told Business Line in an interview.

In order to make this achievable target get true in its financial statements, the company is looking at Latin American market to enter aggressively this year. This market will supplement Royal Enfield's rapidly growing presence in the European continent and foraying into North America as well. The countries that the company has identified to be key growth centres for the company include Uruguay, Ecuador, Argentina, Colombia and Peru.

Business Line has quoted, "Mr Koshy added a note that Brazil was also on the cards during 2012-13 and indications are that this could be a critical nerve centre in the future given the sheer size of the country."

RE is also planning to start a warehouse in Vienna, Austria in a short period of time which will felicitate the company to enter the European market as mentioned above. To be more specific, the company is actually targeting the Eastern part of the European continent.

In the ASEAN market, RE has identified Thailand, Malaysia and the Philippines to be the top priority for the company as of now. Report also says that New Caledonia, further south in the Asia-Pacific region, will follow as also Madagascar near Africa.

"We will look at each and every potential part of the world for our growth. It is absolutely imperative if we have to insulate ourselves from downturns elsewhere," he said.

Despite the fact that the company is foraying into International market, it has also realised the importance of India for it. It is planning in full swing to reduce the heavy waiting period for its models all across the range. Dr Venkatesh Padmanabhan, CEO of Royal Enfield said that the new plant to be commissioned near Chennai, will go a long way in reducing these numbers though it is still over a year away. Its capacity is around 1.5 lakh units and will help meet the requirements of geographies beyond India. Royal Enfield forecasts to sell 70,000 units of bikes this present year.

Do you have something to say about the new markets that the company is gonna foray into. If you have, leave your thoughts in the form of words below.

Regards,
M.Naren.
Author – BikeAdvice.in

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Honda Launches Ace CB125 and Ace CB125-D in Nigeria

Posted: 30 Sep 2011 10:04 AM PDT


Original Source: Honda Launches Ace CB125 and Ace CB125-D in Nigeria from BikeAdvice.in

Earlier, we had reported that Honda Motor Corporation of Japan is developing $600 (4000 Yuan) motorcycle. It was also reported that the motorcycle will be built and sold in China and later it will be introduced it in Nigeria and Latin America. Honda has kept it promise; it has launched Ace CB125 in Nigeria at the price of 100,000 Naira (Nigerian local currency) which is around 4,000 Yuan, $627 and Rs. 31,000 as per the latest foreign exchange rates. As the motorcycle is built in China, Honda has managed to keep the price in check of 4,000 Yuan, which is a tremendous achievement concerning last one year spike hike in commodities prices.

According to Honda press release, Honda Manufacturing (Nigeria) Ltd., a motorcycle production and sales subsidiary of Honda in Nigeria has launched two models namely Ace CB125 and Ace CB125-D in Nigeria.

Both the motorcycles have a 125 cc engine and are developed as a part of the strategy of low price, small sized motorcycle models for newly emerging markets with focus on ease of handling, fuel efficiency, performance and durability while leveraging Honda's global network to increase cost competitiveness.

Honda Ace CB125cc has basic and retro look, round headlight, a wide, long and utmost comfortable seat, highly durable, reliable and most practical 125cc engine, enhance load carrying capacity and an affordable price tag of 100,000 Naira. Honda has christened this motorcycle as "bike taxi" (an inexpensive and convenient means of mobility for people in Nigeria).  Honda Ace CB 125-D has same features of CB125cc but it looks more stylish due to it's stylish headlight and look. This model is designed for a wide range of customers other than bike taxis. For both of these models, Honda has annual sales target of 1,00,000 units in Nigeria. To increase sales of these models in African region, it will be introduced in other African nations in a phased manner.

There are total 4 million two wheelers sold in Africa out of which Nigeria accounts around 1.5 million units. It is an important, promising and rapidly growing two wheeler market. Currently, Nigerian two wheeler market is largely dominated by Chinese manufacturer and Bajaj Boxer. Bajaj's Boxer has a very strong brand name and it commands brand premium over Chinese model in Nigeria. Both Chinese and Indian manufacturer will now have tough fight from Honda.

Although, Honda has not said anything about launch of these models in India, It may possible that we will see these motorcycles as a rival of Boxer 150 cc and Splendour 125cc in near future.

Mahavir Kothari

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