Tuesday, September 20, 2011

Video: Suzuki GSX-R 1000 at Bangalore Auto Expo : BikeAdvice

Video: Suzuki GSX-R 1000 at Bangalore Auto Expo : BikeAdvice

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Video: Suzuki GSX-R 1000 at Bangalore Auto Expo

Posted: 20 Sep 2011 08:31 AM PDT


Original Source: Video: Suzuki GSX-R 1000 at Bangalore Auto Expo from BikeAdvice.in

Our author Naren visited the Auto Expo in Bangalore a few days back and he has shot a lot of awesome videos for us. Here’s a video of Suzuki GSX-R 1000. This bike was first introduced in 2001. It has a 6-speed transmission and produces 191hp of power from a 999cc 4 cylinder liquid cooled engine.

Leave your comments. More videos coming soon.

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TVS Launches Limited Edition Star City

Posted: 20 Sep 2011 04:57 AM PDT


Original Source: TVS Launches Limited Edition Star City from BikeAdvice.in

The huge success story of Victor brand for the TVS Motor Company in India will be known to everybody who is reading this post. Following the failure of GLX model, the brand itself was stopped from being produced, however it is still produced for the Indonesian market.

The next model which was successful for the company is the Star variant of motorcycles. Right from the very first model of the TVS Star, it has proved its potential for the company in terms of sales. The brand also saw many brand ambassadors for itself.

Now, the company has announced a limited edition variant of the Star City motorcycle. With all new refreshing graphics and seamless integration of colours that has enhanced its contemporary design, this limited edition TVS Star City motorcycle will bear the signature of Indian cricket captain and brand ambassador of Star City motorcycle, Mahendra Singh Dhoni. The bike is being launched with a complete festive theme based advertisement, to complement the oncoming season.

Regarding the launch of this limited edition bike, Mr. H S Goindi, President – Marketing, TVS Motor Company said, "This limited edition Star City motorcycle is unique. It is the first time that TVS Motor Company is releasing a specific, festive theme based advertisement. Another first is that this advertisement has been directed by award winning US based Indian film makers Raj Nidimoru and Krishna D K, makers of 'Shor in the City' and '99'.  Yet another first is that brand ambassador Mahendra Singh Dhoni will feature in the advertisement along with his wife Sakshi. It is the first time that they have been cast together in any advertisement."

He also added, "It was not an easy brief this time, both for us as well as for the creative agency, to marry toughness with festivity. We needed to bring in the element of toughness while portraying festivity, which is so much a part of our culture, especially during this time of the year"

According to Mr. Arun Pandey, President, Rhiti Sports Management (which manages Mahendra Singh Dhoni), the concept received optimistic response from Dhoni, as soon as soon as it was proposed. "Ever since he started playing for the country, Dhoni has been associated with TVS. When I approached him with the idea of casting Sakshi in this advertisement, he was positive as he has always considered TVS as his family" he said.

The TV commercial can however be best understood only after watching. But according to what Mr. Anil Ralph Thomas, Regional Creative Director, McCann Erickson says about the ad campaign, "We came up with this whole idea of depicting 'toughness' by way of Dhoni and his friends being able to re-erect an imposing statue of Ravan using rope harnesses for support and their Star City motorcycles to provide the power, thereby enabling festivities to continue. The fact that we had Sakshi along with Dhoni was the cherry on the cake".

The bike also comes with the backing of the legendary StaR assurance apart from a five-year warranty and will be made available across the country at all TVS dealerships.

Are you impressed with the new Limited Edition TVS Star City with Indian cricket team captain M.S.Dhoni's signature on the front headlight fairing? Will it churn out a great business for the company? Leave your comments in the form of words below.

Regards,
M.Naren.
Author – BikeAdvice.in

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Coming Soon – Stringent Registration Rules for Automobiles

Posted: 20 Sep 2011 12:00 AM PDT


Original Source: Coming Soon – Stringent Registration Rules for Automobiles from BikeAdvice.in

We all know that these days there is always an uncertainty surrounding India. This has lead to many security concerns and thus RTO has decided to revamp the rules with regard Car and bike registration. This was decided by the RTO when they saw the increased use of cars and bikes as a carrier for blasts. Thus, to regulate and eliminate the use of vehicles for anti-human activities, RTO is set to frame some stringent set of rules for vehicle registrations.

News has it the RTO is all set to put the registration process through two to three additional checks followed by address verification of addresses while delivering the RC books. According to the high ranking RTO officials, RTO would be bringing in strict registration norms and would be emphasizing on proof of addresses along with passport and voter ID copies which would make the registration much safer and easier too. News also has it that unless the RTO is satisfied (based on various checks and proofs) it would not grant registration to vehicles. This initiative by the RTO is very much the call of this hour.

According to RTO, strict and stringent policies were required to deter false applications. As a development to the strict rules, RTO offices at Mumbai are no longer accepting any land records as a proof of residence and moreover any immigrants from other states have to produce lease agreements, details of employee ID and other proofs to attain registration. RTO is also thinking of verifying the addresses through the postal services department by sending the RC books by post. The post department will be double checking the address and the recipient and if it is proved to be wrong, RTO shall cancel the same. All in all, RTO has taken an amazing initiative. Don’t you think so?

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