Saturday, December 3, 2011

Rajiv Bajaj Expresses Hope : BikeAdvice

Rajiv Bajaj Expresses Hope : BikeAdvice

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Rajiv Bajaj Expresses Hope

Posted: 02 Dec 2011 11:15 PM PST


Original Source: Rajiv Bajaj Expresses Hope from BikeAdvice.in

I just got a new piece of news in my mobile. It states, 'With Global GDP falling to 2.6 per cent from 4 per cent in 2010, UN warns that world is on brink of another economic meltdown. 'Of course, we are not getting into economics of India at the present stage, but we've now got a news relating to what is mentioned within the quote above.

In an interview to the Business Line, the Managing Director of Bajaj Auto Mr. Rajiv Bajaj said, "These cycles are inevitable and if you cannot take it, you have no business to be in business. The strength of a company’s strategy is visible at the down of a cycle and this is where we are confident of holding our own."

It is really nice to see that Bajaj Auto has started forming strategies to counter the slowdown which India might or might not face in the near future.  The company has already marked its presence in many of the neighbouring countries and are planning to foray into many of the markets in other nations as well. Its flagship model – Pulsar has already been a massive hit in many of the markets across the globe.

Bajaj Auto has set a target of 20 per cent growth for this fiscal, which if converted into sales will equal a little more than 4.5 million units including bikes and three – wheelers. With the present performance of the company, Bajaj Auto is sure to reach its target within the specified time frame.

Over the last few years, Bajaj Auto has posed a strong comeback and it is very evident over the last two years. This has been made possible with its most successful brands Viz the Pulsar and Discover which has emerged as the key growth drivers for the company in bikes segment.

According to what is mentioned in Business line, 'This has operated in tandem with a focused back-end plan where fixed costs account for a mere five per cent of the overall costing structure. "Be it good or bad times, this model will ensure that we are on track to post 20 per cent EBITDA consistently," Mr Bajaj said.'

It is very interesting to know the way he runs his business. According to him, companies must be profitable by the end of the day so that every associate, right from the employees and shareholders to dealers and ancillary suppliers, benefits in the process. Mentioning on this note, "This is what good capitalism is all about but there is not enough going around. Neither is there enough pressure on companies to be profitable," Mr Bajaj added.

Bajaj Auto’s new strategy named minimalist approach, where only a very few brands are now integral to the business, which has been a result of the 'less is more’ principle. This principle has indeed become very handy for the company at times of turmoil for the company. The company has implemented this principle practically by exiting from the scooters business and by shutting down its Akurdi plant near Pune.

The company's decision of exiting from the scooter business has shackled the sentiments of old-timers which takes them to the old slogan of the company – ' Hamara Bajaj’ which takes back every individual to that age where scooters dominated the roads.  But then there was a reason for the company's exit. Bajaj Auto well understood the potential of the company in motorcycle segment and then on it turned its concentration to the other side.This strategic  move has paid off very well with the Pulsar and Discover (add Boxer to the portfolio which was recently launched in Egypt) which contributes to a greater extent in the international business enabling the company to attain a global reach.

Taking the company forward, Bajaj Auto is all set and geared to showcase its new engine technology in the coming weeks which will be part of the Pulsar and Discover range over a period of time. Terming this as the 'next big step’ post the DTS-i technology era, the company says it is part of the 'innovation for mass consumption’ strategy to help grow its bike numbers in India and abroad .

Regards,
M.Naren.
Author – BikeAdvice.in

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Indian rider Sarath Kumar joins Mahindra Racing

Posted: 02 Dec 2011 09:49 PM PST


Original Source: Indian rider Sarath Kumar joins Mahindra Racing from BikeAdvice.in

Mahindra Racing Team is the first Indian MotoGP factory team which entered into motorcycle racing as a participant in the 125cc class of the championship. The team is all set to enter the Italian Motor Racing Championship in the 125cc class with Indian rider Sarath Kumar.

Sarath Kumar is a professional motorcycle road racer and a national champion in the 125cc class. Sarath began his already stellar career in the year 2008 with the Ten10 Racing. The second rider in the team is Italian Riccardo Moretti, who was also the 2009 champion in the 125cc class.

19 year old Sarath Kumar is the first Indian to participate in the MotoGP 125CC World Championship. He was the 2010 National Champion of India in the 165CC Expert class and the 2008 National Champion in the130cc 4 stroke novice class.

Talking about the team's new rider, Mufaddal Choonia, Team Principal, Mahindra Racing, said, "We are proud to announce our entry into the Italian Motor Racing Championship with Sarath Kumar. This is a conscious step being taken by Mahindra Racing to nurture and grow riding talent in India. Some of the best names in the World MotoGP championship like Valentino Rossi, Giacomo Agostini, Marco Melandri have been Italian Championship winners. Riding in a championship with such high standards of competition would be a great opportunity for Sarath. This will provide him with the right opportunity to hone his skills and compete at the international level with some of the finest emerging talent in motorcycle racing."

To mention about the other rider, the 26 year old Riccardo Moretti started his racing career in cross motorcycle racing but had to give it up owing to a serious accident right at the age of 16. Following a 3 year break from his racing career, Riccardo restarted a career in road racing at the age of 19. In the year 2007, he finished 5th in the Italian Championship and then went on to finish 2nd in the year 2008, with just 2 points difference between him and the winner. In 2009, he won the Italian Championship with an amazing 5 wins and 5 pole positions in 6 races.

The Italian Road Racing Championship is the leading national track competition held in Italy. It is a launch pad for Italy's best young motorcyclists as they head and March towards the international arena. It is staged on the country's best racetracks from the month of March to October over six weekends and 8 rounds. The event is organized by FMI – Federazione Motociclistica Italiana and CIV – Campionato Italiano Velocità.

Recent Italian Champions include the following: 2008: Lorenzo Savadori (competed in the World Championship till last year); 2009: Riccardo Moretti; 2010: Francesco Mauriello (competed in 2011 125cc World Championship); 2011: Niccolò Antonelli.

During the 2011 season of the Italian Championship, 300 Riders and 60 teams participated in the championship including all classes – 125GP / Moto3; Superstock 600; Superstock 1000; Moto2; Supersport;
Superbike: Ten bike makers competed in the 2011 season, including the likes of Ducati, Yamaha, and Aprilia. The season was witnessed by 70,000 race day spectators, 2.5 million TV viewers in Europe and reached 26 million readers through magazines.

To mention a few words on the first Indian team – Mahindra Racing Mahindra Racing is the first Indian team to participate in the MotoGP World Motorcycle Racing Championship. 2011 was the first season for the Indian factory team and Mahindra Racing signed off its debut season on a high note with action packed performances by both its riders. Rider Marcel Schrötter finished 15th overall in the 125cc Rider's Championship and the team finished a strong third overall in the Constructor's Championship. Mahindra Racing recorded its best result for the season at the Australian Grand Prix with riders Danny Webb and Marcel Schrötter finishing 10th and 11th respectively. The season saw three more double point results by the 2 riders at the Aragon, Brno and Assen rounds. At the Assen GP in June, Marcel also achieved his personal best, finishing with a fine 9th place.

It is indeed a greta moment to see an Indian rider racing for an Indian team. Let's wait to get to see his enthralling performance in the coming races.

Regards,
M.Naren.
Author – BikeAdvice.in

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  3. Mahindra Registers its Best Performance in MotoGP
  4. Mahindra Racing, Moving Towards Success
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